Origins

As the Creative Director for Origins North America, I led the visual identity and storytelling that drove brand growth across the brand's largest market. Operating at the intersection of global vision and regional relevance, I directed the strategic adaptation and execution of all brand campaigns. While collaborating closely with global creative partners, my role bridged high-level global assets with localized cultural insights, ensuring every consumer touchpoint resonated deeply with the North American audience. I worked across digital, social, print, specialty and department retail environments.

Youthtopia Apple Peel & Apple Cream

CAMPAIGN TEASER VIDEOS

PRINT / VM

DIGITAL / CRM / PDP

SOCIAL MEDIA

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