GinZing Brightening Eye Cream
CAMPAIGN VIDEO
PRINT / VM
DIGITAL / CRM / PDP
SOCIAL MEDIA
Origins
As the Creative Director for Origins North America, I led the visual identity and storytelling that drove brand growth across the brand's largest market. Operating at the intersection of global vision and regional relevance, I directed the strategic adaptation and execution of all brand campaigns. While collaborating closely with global creative partners, my role bridged high-level global assets with localized cultural insights, ensuring every consumer touchpoint resonated deeply with the North American audience. I worked across digital, social, print, specialty and department retail environments.