GinZing Brightening Eye Cream
CAMPAIGN VIDEO
PRINT / VM
DIGITAL / CRM / PDP
SOCIAL MEDIA
Origins
Leading creative for Origins North America, I directed the visual identity, storytelling, and strategic campaign adaptation that drove brand growth across its largest market. Operating at the intersection of global vision and regional relevance, I collaborated closely with global creative partners to bridge high-level assets with localized cultural insights, ensuring every consumer touchpoint resonated deeply with the North American audience. To accelerate content velocity and scale end-to-end omnichannel creative, I integrated generative AI tools and intelligent design automation into full-funnel workflows. This integration successfully scaled consistent, impactful brand experiences across all digital and social channels, as well as print collateral for specialty and department retail environments.